Have you seen great informational posts on how and where to promote your blog? I have! They always give great social sharing sites and useful ideas. What about the ways that people promote themselves that truly comes off desperate and selfish because they seem to want to simply get the word out about their blog without really ever taking the time to grow relationships and share other’s content. When we all first starting out, not knowing how to promote can definitely come off this way if we aren’t careful. In most cases, I will say that people aren’t being selfish, they just don’t know. I’ve come up with a list of ways I’ve seen people promote that is a big no no. Without further ado, here is the list of 3 ways NOT to promote your blog:
1) Oversharing. You don’t want to overshare your content and make it completely unbearable to follow you.
a) How many times do you think it is necessary to share your newest post on Twitter? Definitely not every hour. Perhaps a few times in a day will suffice. To get even more savvy about it, you can use analytics on sites like Master Flitter in order to determine when the best time is to share things on Twitter.
b) It’s funny to think that this is possible but you can do the same thing on Pinterest. Repining your own pin too many times is a bit over the top. I have several boards where different posts apply so I put them on there maybe once a day or so. But not all at once. It has been said that Sunday night is a great time to pin things on Pinterest since that appears to be the most active time of the week. You can take that into consideration when you want to share things on there.
c) Sharing posts a million times on Google Plus and it showing up on the posts section of your profile. It looks even more desperate when you have Google Plus comments and that shows on your posts as well. I’m not a huge fan of Google Plus comments, but if you are going to use them, you definitely want to be aware of how this looks. As far as what you are sharing in different communities on Google Plus goes, you can easily, in settings, fix your activity from displaying on your profile so people don’t see where and what you shared on your profile umpteen times.
2) Not following rules on blog hops so you can link up your giveaways and linky parties. Some blog hops, depending on the rules, will allow you to link up these types of posts. If they do, more power to you. Share away! But on a blog hop like mine, Countdown in Style, where it is a favorite post linky party that is supposed to be bloggers sharing actual content, these types of posts are not allowed. I’ll be honest, we outline the rules pretty clearly so it has become an extreme pet peeve of mine to have to go and delete these links from the party because people are too busy trying to promote that they don’t follow the rules.
I think another reason why this is a pet peeve of mine for my linky party is because unlike the stereotype that linky parties get that you don’t necessarily get traffic from them especially the big ones, April and I commit to visiting every single linkup so people know they are going to get traffic when they participate. I think it is also taking advantage when we say, only link up no more than 2 posts because we are taking time to visit ALL and people linkup more than 2 posts. Another horrible way to promote your blog. Be considerate and respectful to other bloggers. It pays to do this in the end. Trust me.
3) Asking people to follow you back on a comment or on social media. There is nothing wrong with leaving a comment on someone’s blog that pertains to the content but then letting them know that you are a new follower as well or that you are new to this person’s blog. It does, however, look desperate when you tell them to please follow you back or that you followed them on each individual social media site they are on. If you like the post, let them know and comment on what you liked about it. Share the post on social media. If you share it on Twitter and mention the blogger’s Twitter handle, they can actually see that you shared it for them and may thank you. Doing this one time does not guarantee this person will follow you back or that they will go back to your blog and comment. These things take time. Be patient.
I think all of these things that people do are an attempt to grow their blogs really quickly and to be honest, if you are trying to do that, these ways of promoting yourself and your blog are not the way to go. Making money on a blog and growing it, along with your followings on social media, take time. Research the best ways to promote your blog and begin to comment and share posts from bloggers in your niche. I hope this was useful to someone out there! I’m just sharing what I learn as I continue on this journey.
I’d love to hear your thoughts!