Many times in the blog world, you will come across people with large followings and as new bloggers, this is always very attractive. And then you may attempt to interact with one of these people and to your surprise, they are unresponsive. In this post, I want to share how to turn your followers into readers.
Followings are important for making an impact and for your ability to show brands and sponsors that you have enough of an influence to where you can get the word out about their products and services. But make no mistake, followers are not always readers.
If someone has a large following, consider this:
Are people simply following them because it was a requirement during a giveaway?
Are people following them because this individual has either participated in or hosted a lot of linky parties?
The point is, some followers might have connected with you for one of the reasons above, but come back to visit your blog seldomly or even worse, never again.
Perhaps you plan on being the type of blogger who only hosts awesome giveaways and having readers doesn’t really interest you, that’s ok too. It is your choice. But for those who would like to not only have followers, but readers, consider the following:
1) Consider who you would want to read your blog and develop an action plan on how to reach these individuals.
2). Use linky parties as not only a way to boost your following, but as a way to meet new bloggers and cultivate relationships with these other bloggers even after your initial contact at the party.
3). Become a supporter of other bloggers by commenting on and sharing what they are doing. People will begin to reciprocate and you will find more people responding to your posts.
4) Write post titles that will make searchers be able to easily find your post. Don’t be afraid of those 3 letters SEO.
5). Focus on creating unique content that people are actually searching for but not everyone is writing about. Duplicating content or topics may not get you the readers you are looking for because if someone else’s site is ranked higher than yours, the searcher will see those posts on the first few pages and never get to yours.
6). Once in a while, consider participating in linkups like Ten Things of Thankful where your followers get to know you better and you can begin to learn about other participants as well. These types of linkups have been a great way for me to begin awesome relationships with many bloggers that I may not have had an opportunity to get to know otherwise. Many of these bloggers have not only become followers, but my readers as well.
Are these tips helpful? Did I forget anything? Feel free to comment and let me know!
If this post was helpful, you might also enjoy other blog tips I’ve shared in the past like:
How to Become a Good Blogger
Are You Hurting Your Reputation With Google And Other Bloggers?